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Listing posts by Michael Neale

Brand Story Drives Outstanding Success for Acoufelt Strategy

Posted by Michael Neale

Date posted:

When Phil Grace left his family's well-established carpet manufacturing business to set up an acoustics company, he knew he had a good idea but he would need help turning it into a winning strategy. He would have to understand how he could be brilliant in the minds of his customers;...

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CEO takes on key role with UK Client Pineapple Contracts

Posted by Michael Neale

Date posted:

Michael Neale has been appointed as founding chair of a global advisory board for specialist furniture group Pineapple Contracts. This appointment comes in the wake of working with Pineapple in a strategic marketing consultancy capacity and draws on his experience as current chair of the Acoufelt and Mosaic Space Consulting...

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Make People Coffee and Learn About Customer Service

Posted by Michael Neale

Date posted:

At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...

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Bay to Birdwood gives Adelaide Brand another Global Claim

Posted by Michael Neale

Date posted:

The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...

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Food Industry Central to South Australian Business Identity

Posted by Michael Neale

Date posted:

Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...

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Paddock Identifier Shows EVF Leadership

Posted by Michael Neale

Date posted:

Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...

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Beautiful Consumers of Paradox & Contradiction

Posted by Michael Neale

Date posted:

Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...

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Secret to Success Found in London Underground

Posted by Michael Neale

Date posted:

Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

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MD Chair of Bay to Birdwood

Posted by Michael Neale

Date posted:

Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...

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Kalettes the Literally Brilliant Veg

Posted by Michael Neale

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You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...

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Adelaide Home for Artisan French Oak

Posted by Michael Neale

Date posted:

The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...

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