Principal Consultant

IMG_8364 resized 350MICHAEL NEALE

MBus (Research) BBus (Marketing) GAICD FAMI CPM

Managing Director at Literally Brilliant Pty Ltd

Michael has a unique balance with both an academic and practitioner marketing background. Outstanding track record as a marketing practitioner is combined with experience as a research academic, tutor, thinker, writer and speaker in the discipline of marketing.

Michael is a highly creative marketing specialist with 29 years of industry experience. He is a high level strategic thinker with proven lateral problem solving skills. His corporate career has been characterised by helping organisations think about marketing in new ways. This is particularly relevant to companies in the changing “new media” era. His previous industry positions include Chief Marketing Officer at San Remo Macaroni Company, Director of Marketing and Strategic Communications at the University of Adelaide, Head of Sales and Marketing at YourAmigo Pty Ltd and Director of Marketing at ERA Technology Ltd (UK).

Michael Neale has a Bachelor of Business, Majoring in Marketing from the South Australian Institute of Technology (now University of South Australia) as well as a Masters of Business by Research from the University of South Australia focusing on high technology marketing. He is a graduate of the Australian Institute of Company Directors, Fellow of the Australian Marketing Institute and a Certified Practicing Marketer. He is currently a member of the British Business Network and the Adelaide Cathedral Art Show Organising Committee and has previously served on a number of University of Adelaide boards. He has several publications to his name including publications in prestigious academic journals.

White Papers

The Three Es of Marketing

Addressing Brand Research in a Narrative Context

Opinion Papers

Marketing “Governance” & “Marketing” Governance

Marketing Lessons from Wisden and Whitakers

Other Papers

Your Logo is Not Your Brand

Board with your Brand?

Sovereign Brand Strategy: An Urgent Priority for Australia

Sovereign Brand Strategy and the Role of Narrative

It’s All in the Story: The Role of Narrative in Brand

A Perfect Brand Story in a Single Christmas Carol

Country of Origin Labelling Not the Answer

400 Years of Shakespeare and the Value of Narrative

Three Keys to Great Brand Narrative

Innovation is Not Just About Technology

Secret to Success Found in London Underground

The Beautiful Consumers of Paradox and Contradiction

Speeches

Bay to Birdwood 2016