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When new owners take over a business, they know it has potential; that's why they make the acquisition. They have an immediate understanding of some of the aspects of the business that need to be changed and some of the aspects that need to be retained or strengthened. Sometimes, however,...
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One of the risks of being a high technology company is that senior management can become overly focused on advancing the technical capability of the company’s intellectual property at the expense of focus on commercial strategy. This is a risk that TT Fuel was aware of as it undertook one...
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Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...
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In a recent conversation, acknowledging all the suffering and grief, Michael Neale and his close friend speculated on what good could come from COVID-19. If nothing else, they agreed, it has given us an opportunity to breathe – to have time to think, consider what is important in our business...
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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...