Date posted:
Established in 1949, Eastbrook Vegetable Farms is an undisputed leader in the field of brassica vegetables and specifically brussels sprouts. A multi-generation farming family from the Adelaide Hills, they have been almost exclusively growing brussels sprouts since moving to the Eastbrook location (just outside of Mt Barker) over 35 years...
Date posted:
The sad and shocking death of former Japanese Prime Minister Shinzo Abe has brought many people to think about Japan and its people recently and that has been true for us at Literally Brilliant. This brought to mind an article written by Michael Neale after he first visited Japan with...
Date posted:
Visionary planning will be a key aspect of business success in a post pandemic world. This may seem counter intuitive given the huge uncertainty of the last couple of years, but Literally Brilliant Managing Director Michael Neale shows why this is true. In this article from October 2021 (and still...
Date posted:
Developing a revolutionary new food product for a specialist market can be both a much-needed solution for customers and a lucrative new business opportunity for the developer. The problem is that many customer problems remain unsolved because they are complex. Complex problems require complex solutions and the process of having...
Date posted:
Bringing together the brand promise and the plan to deliver it, is what gives a business purpose. Everything else is about enabling your purpose. Our Managing Director was reminded of this insight during COVID lockdown, watching old episodes of the ITV Meridian television series “Hornblower”. It really is surprising where...
Date posted:
When new owners take over a business, they know it has potential; that's why they make the acquisition. They have an immediate understanding of some of the aspects of the business that need to be changed and some of the aspects that need to be retained or strengthened. Sometimes, however,...
Date posted:
One of the risks of being a high technology company is that senior management can become overly focused on advancing the technical capability of the company’s intellectual property at the expense of focus on commercial strategy. This is a risk that TT Fuel was aware of as it undertook one...
Date posted:
Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...
Date posted:
In a recent conversation, acknowledging all the suffering and grief, Michael Neale and his close friend speculated on what good could come from COVID-19. If nothing else, they agreed, it has given us an opportunity to breathe – to have time to think, consider what is important in our business...
Date posted:
In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...
Date posted:
Literally Brilliant principal consultant, Michael Neale, has been appointed to the Board of Trustees of the History Trust of South Australia, effective 25th November 2019. “I am humbled and deeply honoured to have been entrusted with this opportunity to serve the people of South Australia in this role”, said Michael...
Date posted:
Roberto Rinaldi heard Michael Neale from Literally Brilliant speak at the 2015 Food South Australia Food Summit. Michael spoke just before lunch and, during the break, Roberto sought him out. Roberto Rinaldi is Managing Director and founder of premium honey nougat maker Rinaldi Confectionery. His family came from one of...
Date posted:
When Phil Grace left his family's well-established carpet manufacturing business to set up an acoustics company, he knew he had a good idea but he would need help turning it into a winning strategy. He would have to understand how he could be brilliant in the minds of his customers;...
Date posted:
Michael Neale has been appointed as founding chair of a global advisory board for specialist furniture group Pineapple Contracts. This appointment comes in the wake of working with Pineapple in a strategic marketing consultancy capacity and draws on his experience as current chair of the Acoufelt and Mosaic Space Consulting...
Date posted:
It was just before 5:30am in the boardroom in Adelaide. It was 8pm in Stockholm and 2pm in New York. I thought it was going to be impossible to find a time when we could meet but, as it turned out, it seems to work if you put your mind...
Date posted:
At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...
Date posted:
The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...
Date posted:
Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...
Date posted:
Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...
Date posted:
Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...
Date posted:
Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...
Date posted:
Background St Barnabas College was founded in 1880 as a training centre for the Anglican Diocese of Adelaide at the time. It was situated at the heart of the Diocese across the road from St Peter’s Cathedral in North Adelaide. Over the years, the fortunes of St Barnabas College ebbed...
Date posted:
Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...
Date posted:
You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...
Date posted:
The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...
Date posted:
Peter Cox, Managing Director We were in our sixth year as a business but we simply were not where we wanted to be. We had worked hard to create a reputation for quality with leading celebrity chefs and prestigious dining venues but our venture into the consumer market was unsuccessful....
Date posted:
Literally Brilliant is delighted to have been chosen by Rinaldi Confectionery to provide marketing consultancy and mentoring services on an ongoing basis. Rinaldi Confectionery has been making high quality, authentic, Italian (torrone) style nougat for over 20 years and in that time has won numerous awards for excellence but hasn’t...
Date posted:
Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...
Date posted:
Premium ice-cream and gelato manufacturer Gelista has announced that it has appointed Blue Cow as its exclusive distributor in WA. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range and the appointment of Blue Cow Australia as distributor in Western Australia. “There is a growing...
Date posted:
Premium ice-cream and gelati manufacturer Gelista has announced that it has appointed EuroStore Australia as its exclusive distributor in Victoria. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range in South Australian quality food supermarket and specialty store. “The 570ml Gelista Jars have been a...
Date posted:
Adelaide based premium gelati and ice cream maker has appointed Literally Brilliant as its strategic marketing consultant on a long term ongoing basis. Gelista has asked Literally Brilliant to play a key strategic role in helping the company through the next phase of growth and lifting its marketing to the...
Date posted:
Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However, when contemplating research...
Date posted:
Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...
Date posted:
I recently (February 2015) attended the Alumni dinner for the graduates of the company directors' course run by the Australian Institute of Company Directors. In every aspect I was impressed with my experience. It was hard work, very time consuming and the assessment programme at the end was challenging. I...
Date posted:
One of the key strategic decisions that Literally Brilliant made when it was established was to make a business focus of working with prestigious South Australian brands that have been built on quality and authenticity. La Casa Del Formaggio contracted Literally Brilliant to provide ongoing marketing consultancy services from the...
Date posted:
Literally Brilliant is pleased to announce that Novo Wealth has appointed Literally Brilliant to provide ongoing strategic marketing consultancy services on a long term basis. Novo Wealth has a strong interest in ‘responsible investment’ and we look forward to exploring their offerings around this space with them. Find out more...