Helping your business to be Literally Brilliant


At LITERALLY BRILLIANT, we believe that:

To be BRILLIANT you must live out your brand story LITERALLY every day

This means that companies need to understand their own brand story; what it is about their offering that separates them from the competition and resonates with the customer. This is about understanding your own story, what makes you valuable and what makes you different. It’s about understanding your story and being able to articulate your story. Importantly, it’s not just about what you say, it’s about what you do. Every person in your organisation must live out the brand story; everybody participates in keeping the promise to the customer.

What does it mean to live out your brand story “LITERALLY”? This is all about alignment. Your strategy and your brand story are interdependent. Your brand story is at the heart of your business strategy. This, in turn, allows your business strategy to be at the heart of your marketing initiatives. Living out your brand story “LITERLLY” means living it out to the exclusion of everything else. It is about not doing the things that are at odds with your brand story (and therefore at odds with your strategy).

Companies that know their brand story, can articulate it and can live it out every day – those companies that can put brand story at the heart of their strategy and can focus on their strategy exclusively, they are the companies that can be BRILLIANT…. LITERALLY BRILLIANT

LITERALLY BRILLIANT is a strategic marketing consultancy that can help your company be literally brilliant. We can help you to understand your brand story, articulate it and then align your strategy to allow you to live out you brand story with conviction.

Our typical engagement model is to work alongside your business over an extended period to help you to hone and adjust your strategy to address implementation in a dynamic and changing market environment.

Our process focuses on providing long-term support and advice in the context of some well-established and successful methodologies.

TenTwoSix© planning – A process for understanding your long-term (10 year) brand goals, medium term (two year) objectives and short-term (six month) priorities. Read More…

Brand story development – Your logo is not your brand. Your brand is your reputation, the stories that people say about your business and its services and products. We help you to understand and better articulate your story. Read More…

Building corporate intelligence – Credible brand leaders understand their market better than their competitors and customers. We help you manage market research by putting it into a comprehensive corporate intelligence strategy that becomes part of your brand culture. Read More…

Zero-based outcome-orientated budgeting – Coming from the client side, we believe that marketing budgets should be zero until we understand the specific issues we are trying to address. We can help your business move from a culture of marketing expense to a culture of investment in focused marketing outcomes. We are about minimal investment for maximum outcomes. Read More…

Sales and marketing team reviews – We have experience in helping you get the most out of your sales and marketing team. We address structure, skills and performance. Read More…

Reviewing marketing services relationships – Our strategic focus and client side experience allows us to view marketing services agencies from a commercial/strategic perspective rather than a creative perspective. This helps you to maintain strategically focused and successful long-term relationships with your marketing services providers. Read More…

Channel Strategy Development – One of the most important aspects of marketing is ensuring that you have a route to market that satisfies the requirements of your brand as well as the commercial requirements of your business. Literally Brilliant can help you get that balance right. Read More…

Creative Thinking – Sometimes organisations are constrained by the inability to think outside of the existing paradigm. Senior management find it hard to think in different or creative ways as a result of their focus on pressing issues and immediate priorities. They identify themselves as being “too close to the business”. Read More…

Creative Industry Projects – The world of entertainment and information is in a state of change. The dominance of film gave way to free-to-air TV and that is now under threat itself. Digital free-to-air options, subscription TV and IP content delivery has changed the shape of the entertainment and information industry with power moving away from channel owners and towards content asset holders. Read More…


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Helping your business to be Literally Brilliant

& Views

In this section, we will provide you with the latest news about Literally Brilliant, our clients and our projects.

From time to time, we will also publish white papers giving our perspective to a subject of interest.

Helping your business to be Literally Brilliant

Get In Touch

To find out more about how Literally Brilliant can add value to your business, you can contact us by email, post or telephone.

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Contact Details


PO Box 3594
Norwood SA 5067


0400 100 908