At LITERALLY BRILLIANT, we believe that:
To be BRILLIANT you must live out your brand story LITERALLY every day
This means that companies need to understand their own brand story; what it is about their offering that separates them from the competition and resonates with the customer. This is about understanding your own story, what makes you valuable and what makes you different. It’s about understanding your story and being able to articulate your story. Importantly, it’s not just about what you say, it’s about what you do. Every person in your organisation must live out the brand story; everybody participates in keeping the promise to the customer.
What does it mean to live out your brand story “LITERALLY”? This is all about alignment. Your strategy and your brand story are interdependent. Your brand story is at the heart of your business strategy. This, in turn, allows your business strategy to be at the heart of your marketing initiatives. Living out your brand story “LITERLLY” means living it out to the exclusion of everything else. It is about not doing the things that are at odds with your brand story (and therefore at odds with your strategy).
Companies that know their brand story, can articulate it and can live it out every day – those companies that can put brand story at the heart of their strategy and can focus on their strategy exclusively, they are the companies that can be BRILLIANT…. LITERALLY BRILLIANT
LITERALLY BRILLIANT is a strategic marketing consultancy that can help your company be literally brilliant. We can help you to understand your brand story, articulate it and then align your strategy to allow you to live out you brand story with conviction.
Our typical engagement model is to work alongside your business over an extended period to help you to hone and adjust your strategy to address implementation in a dynamic and changing market environment.