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Established in 1949, Eastbrook Vegetable Farms is an undisputed leader in the field of brassica vegetables and specifically brussels sprouts. A multi-generation farming family from the Adelaide Hills, they have been almost exclusively growing brussels sprouts since moving to the Eastbrook location (just outside of Mt Barker) over 35 years...
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Visionary planning will be a key aspect of business success in a post pandemic world. This may seem counter intuitive given the huge uncertainty of the last couple of years, but Literally Brilliant Managing Director Michael Neale shows why this is true. In this article from October 2021 (and still...
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The sad and shocking death of former Japanese Prime Minister Shinzo Abe has brought many people to think about Japan and its people recently and that has been true for us at Literally Brilliant. This brought to mind an article written by Michael Neale after he first visited Japan with...
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Developing a revolutionary new food product for a specialist market can be both a much-needed solution for customers and a lucrative new business opportunity for the developer. The problem is that many customer problems remain unsolved because they are complex. Complex problems require complex solutions and the process of having...
Read more about How Understanding “Complex Selling” Delivered Customer Joy in Aged Care
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Bringing together the brand promise and the plan to deliver it, is what gives a business purpose. Everything else is about enabling your purpose. Our Managing Director was reminded of this insight during COVID lockdown, watching old episodes of the ITV Meridian television series “Hornblower”. It really is surprising where...
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Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...
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In a recent conversation, acknowledging all the suffering and grief, Michael Neale and his close friend speculated on what good could come from COVID-19. If nothing else, they agreed, it has given us an opportunity to breathe – to have time to think, consider what is important in our business...
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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...
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It was just before 5:30am in the boardroom in Adelaide. It was 8pm in Stockholm and 2pm in New York. I thought it was going to be impossible to find a time when we could meet but, as it turned out, it seems to work if you put your mind...
Read more about Advisory Boards – On Not Being the Smartest in the Room
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At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...
Read more about Make People Coffee and Learn About Customer Service
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The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...
Read more about Bay to Birdwood gives Adelaide Brand another Global Claim
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Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...
Read more about Food Industry Central to South Australian Business Identity
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Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...
Read more about Beautiful Consumers of Paradox & Contradiction
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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...
Read more about Secret to Success Found in London Underground
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Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...