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Listing posts by Michael Neale

Secret to Success Found in London Underground

Posted by Michael Neale

Date posted:

Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

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MD Chair of Bay to Birdwood

Posted by Michael Neale

Date posted:

Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...

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Kalettes the Literally Brilliant Veg

Posted by Michael Neale

Date posted:

You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...

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Adelaide Home for Artisan French Oak

Posted by Michael Neale

Date posted:

The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...

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Premium Nougat is the Next Challenge

Posted by Michael Neale

Date posted:

Literally Brilliant is delighted to have been chosen by Rinaldi Confectionery to provide marketing consultancy and mentoring services on an ongoing basis. Rinaldi Confectionery has been making high quality, authentic, Italian (torrone) style nougat for over 20 years and in that time has won numerous awards for excellence but hasn’t...

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Three Keys to Great Brand Narrative

Posted by Michael Neale

Date posted:

Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...

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Gelista Appoints Distributor in WA

Posted by Michael Neale

Date posted:

Premium ice-cream and gelato manufacturer Gelista has announced that it has appointed Blue Cow as its exclusive distributor in WA. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range and the appointment of Blue Cow Australia as distributor in Western Australia. “There is a growing...

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Gelista Appoints First Interstate Distributor

Posted by Michael Neale

Date posted:

Premium ice-cream and gelati manufacturer Gelista has announced that it has appointed EuroStore Australia as its exclusive distributor in Victoria. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range in South Australian quality food supermarket and specialty store. “The 570ml Gelista Jars have been a...

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Gelista Appoints Literally Brilliant as Strategic Marketing Consultant

Posted by Michael Neale

Date posted:

Adelaide based premium gelati and ice cream maker has appointed Literally Brilliant as its strategic marketing consultant on a long term ongoing basis. Gelista has asked Literally Brilliant to play a key strategic role in helping the company through the next phase of growth and lifting its marketing to the...

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End-to-End Brand Service from newfocus & Literally Brilliant

Posted by Michael Neale

Date posted:

Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However, when contemplating research...

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Marketing Lessons from Wisden and Whitakers

Posted by Michael Neale

Date posted:

Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...

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Marketing "Governance" & "Marketing" Governance

Posted by Michael Neale

Date posted:

I recently (February 2015) attended the Alumni dinner for the graduates of the company directors' course run by the Australian Institute of Company Directors. In every aspect I was impressed with my experience. It was hard work, very time consuming and the assessment programme at the end was challenging. I...

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La Casa Del Formaggio an Authentic Brand of Choice

Posted by Michael Neale

Date posted:

One of the key strategic decisions that Literally Brilliant made when it was established was to make a business focus of working with prestigious South Australian brands that have been built on quality and authenticity. La Casa Del Formaggio contracted Literally Brilliant to provide ongoing marketing consultancy services from the...

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