Helping your business to be Literally Brilliant

Strategic
Marketing
Consulting

A strategic marketing consultant brings together the disciplines of marketing with strategy and a commercial focus to help businesses find the value in their brand and their competitive advantage.

Literally Brilliant is a strategic marketing consultancy that draws on the track record and commercial success of its founder, Michael Neale, in his years as a corporate marketing practitioner.

At the heart of our approach to marketing strategy is understanding the brand story or narrative around your business. This is all about understanding your story and how it is valued by your customers. It is about what makes your business unique and, most importantly, how well you live out your brand promise.

Our business is to help your business to discover and live out its story: helping your business to be…

“Literally Brilliant”

Our process focuses on providing long-term support and advice in the context of some well-established and successful methodologies.

TenTwoSix© planning – A process for understanding your long-term (10 year) brand goals, medium term (two year) objectives and short-term (six month) priorities. Read More…

Brand story development – Your logo is not your brand. Your brand is your reputation, the stories that people say about your business and its services and products. We help you to understand and better articulate your story. Read More…

Building corporate intelligence – Credible brand leaders understand their market better than their competitors and customers. We help you manage market research by putting it into a comprehensive corporate intelligence strategy that becomes part of your brand culture. Read More…

Zero-based outcome-orientated budgeting – Coming from the client side, we believe that marketing budgets should be zero until we understand the specific issues we are trying to address. We can help your business move from a culture of marketing expense to a culture of investment in focused marketing outcomes. We are about minimal investment for maximum outcomes. Read More…

Sales and marketing team reviews – We have experience in helping you get the most out of your sales and marketing team. We address structure, skills and performance. Read More…

Reviewing marketing services relationships – Our strategic focus and client side experience allows us to view marketing services agencies from a commercial/strategic perspective rather than a creative perspective. This helps you to maintain strategically focused and successful long-term relationships with your marketing services providers. Read More…

Channel Strategy Development – One of the most important aspects of marketing is ensuring that you have a route to market that satisfies the requirements of your brand as well as the commercial requirements of your business. Literally Brilliant can help you get that balance right. Read More…

Creative Thinking – Sometimes organisations are constrained by the inability to think outside of the existing paradigm. Senior management find it hard to think in different or creative ways as a result of their focus on pressing issues and immediate priorities. They identify themselves as being “too close to the business”. Read More…

Creative Industry Projects – The world of entertainment and information is in a state of change. The dominance of film gave way to free-to-air TV and that is now under threat itself. Digital free-to-air options, subscription TV and IP content delivery has changed the shape of the entertainment and information industry with power moving away from channel owners and towards content asset holders. Read More…

 

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Helping your business to be Literally Brilliant

News
& Views

In this section, we will provide you with the latest news about Literally Brilliant, our clients and our projects.

From time to time, we will also publish white papers giving our perspective to a subject of interest.

Helping your business to be Literally Brilliant

Get In Touch

To find out more about how Literally Brilliant can add value to your business, you can contact us by email, post or telephone.

To stay in touch with our latest developments, like us on Facebook and follow us on LinkedIn.

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Contact Details

Address

PO Box 3594
Norwood SA 5067

Mobile

0400 100 908