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Sprouting a Long-Term Strategy

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Established in 1949, Eastbrook Vegetable Farms is an undisputed leader in the field of brassica vegetables and specifically brussels sprouts. A multi-generation farming family from the Adelaide Hills, they have been almost exclusively growing brussels sprouts since moving to the Eastbrook location (just outside of Mt Barker) over 35 years...

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How Understanding “Complex Selling” Delivered Customer Joy in Aged Care

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Developing a revolutionary new food product for a specialist market can be both a much-needed solution for customers and a lucrative new business opportunity for the developer. The problem is that many customer problems remain unsolved because they are complex. Complex problems require complex solutions and the process of having...

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Hornblower’s Lesson for Business Strategy

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Bringing together the brand promise and the plan to deliver it, is what gives a business purpose. Everything else is about enabling your purpose. Our Managing Director was reminded of this insight during COVID lockdown, watching old episodes of the ITV Meridian television series “Hornblower”. It really is surprising where...

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Strategy in a Post COVID-19 World

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Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...

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How to Build a “Spitfire” Brand

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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...

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Secret to Success Found in London Underground

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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

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Three Keys to Great Brand Narrative

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Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...

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