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Listing posts categorised: marketing consulting

How to Build a “Spitfire” Brand

Posted by Michael Neale

Date posted:

In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...

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CEO takes on key role with UK Client Pineapple Contracts

Posted by Michael Neale

Date posted:

Michael Neale has been appointed as founding chair of a global advisory board for specialist furniture group Pineapple Contracts. This appointment comes in the wake of working with Pineapple in a strategic marketing consultancy capacity and draws on his experience as current chair of the Acoufelt and Mosaic Space Consulting...

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Make People Coffee and Learn About Customer Service

Posted by Michael Neale

Date posted:

At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...

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Bay to Birdwood gives Adelaide Brand another Global Claim

Posted by Michael Neale

Date posted:

The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...

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Food Industry Central to South Australian Business Identity

Posted by Michael Neale

Date posted:

Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...

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Paddock Identifier Shows EVF Leadership

Posted by Michael Neale

Date posted:

Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...

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Secret to Success Found in London Underground

Posted by Michael Neale

Date posted:

Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

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Kalettes the Literally Brilliant Veg

Posted by Michael Neale

Date posted:

You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...

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Adelaide Home for Artisan French Oak

Posted by Michael Neale

Date posted:

The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...

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Gelista Appoints First Interstate Distributor

Posted by Michael Neale

Date posted:

Premium ice-cream and gelati manufacturer Gelista has announced that it has appointed EuroStore Australia as its exclusive distributor in Victoria. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range in South Australian quality food supermarket and specialty store. “The 570ml Gelista Jars have been a...

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Gelista Appoints Literally Brilliant as Strategic Marketing Consultant

Posted by Michael Neale

Date posted:

Adelaide based premium gelati and ice cream maker has appointed Literally Brilliant as its strategic marketing consultant on a long term ongoing basis. Gelista has asked Literally Brilliant to play a key strategic role in helping the company through the next phase of growth and lifting its marketing to the...

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End-to-End Brand Service from newfocus & Literally Brilliant

Posted by Michael Neale

Date posted:

Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However, when contemplating research...

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Marketing Lessons from Wisden and Whitakers

Posted by Michael Neale

Date posted:

Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...

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Marketing "Governance" & "Marketing" Governance

Posted by Michael Neale

Date posted:

I recently (February 2015) attended the Alumni dinner for the graduates of the company directors' course run by the Australian Institute of Company Directors. In every aspect I was impressed with my experience. It was hard work, very time consuming and the assessment programme at the end was challenging. I...

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