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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...
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Literally Brilliant principal consultant, Michael Neale, has been appointed to the Board of Trustees of the History Trust of South Australia, effective 25th November 2019. “I am humbled and deeply honoured to have been entrusted with this opportunity to serve the people of South Australia in this role”, said Michael...
Read more about Historic Role for Literally Brilliant Consultant
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Michael Neale has been appointed as founding chair of a global advisory board for specialist furniture group Pineapple Contracts. This appointment comes in the wake of working with Pineapple in a strategic marketing consultancy capacity and draws on his experience as current chair of the Acoufelt and Mosaic Space Consulting...
Read more about CEO takes on key role with UK Client Pineapple Contracts
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It was just before 5:30am in the boardroom in Adelaide. It was 8pm in Stockholm and 2pm in New York. I thought it was going to be impossible to find a time when we could meet but, as it turned out, it seems to work if you put your mind...
Read more about Advisory Boards – On Not Being the Smartest in the Room
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At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...
Read more about Make People Coffee and Learn About Customer Service
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The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...
Read more about Bay to Birdwood gives Adelaide Brand another Global Claim
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Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...
Read more about Food Industry Central to South Australian Business Identity
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Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...
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Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...
Read more about Beautiful Consumers of Paradox & Contradiction
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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...
Read more about Secret to Success Found in London Underground
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Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...
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You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...
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The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...
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Literally Brilliant is delighted to have been chosen by Rinaldi Confectionery to provide marketing consultancy and mentoring services on an ongoing basis. Rinaldi Confectionery has been making high quality, authentic, Italian (torrone) style nougat for over 20 years and in that time has won numerous awards for excellence but hasn’t...
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Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...